Why Birds Sing 12/22/2010

 Bird songs are messages important to the bird who sings and to the bird who hears. Songs pattern the social lives of birds – most often clarifying the boundaries of territory, calling out warnings, attracting friends, and advertising new things in the neighborhood. Some birds may even sing just for the joy of the song - a winged celebration of a beautiful day. The birds provide a good perspective of our social lives.

Why YOU Should Sing
Tweeting . . . Follow Me! 

Twitter is a platform which allows you to publish short messages up to 140 characters in length through different mediums like IM, cell phones, the Web and Blogs.  It is a social medium that allows users to befriend and monitor each other’s messages or updates. So what you have is a publishing tool that can be either public or private, social or business.
 
Twitter gives you a showcase of a multitude of opinions, events, news, ideas, and feedback. You can easily follow thousands of users, *listen* in and enter into conversations (tweets) conducted among multiple users at any time.  Apart from its use as an information resource and publicity tool, Twitter is also a communication platform for individuals and their personal social networks.
 
On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you want to receive from other users. Yes, I’m describing self-promotion and marketing which involves active use to inform potential customers. 

There have been a many articles on how Twitter can be used for marketing purposes and I think most of them can be condensed into the simple process of tracking and directing attention. Twitter allows you to monitor how people think or feel and you can also get into their attention zone by active networking.

For businesses, Twitter is another channel which connects current and potential customers with your product or service. It helps to build brand loyalty.
 
In its most obvious form, Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to specific websites and is especially powerful if you pitch to early adopters and influencers.  For instance this blog will appear on my Twitter page.

Since there isn’t an option to advertise within Twitter, Twitter marketing is a task that involves two-way audience engagement on the part of the marketer or business owner and the target group. This is a good thing because messaging keeps things active and encourages the business owner to maintain a fresh website.